In this episode of Future of Foods, Alex talks to Andy Shovel, the co-founder of THIS, the plant-based brand that made meat alternatives so realistic you needed reminding that it wasn’t the real thing. The 'THIS isn't...' range were responsible for making plant based foods more mainstream. THIS is one of the most recognised plant based meat companies and a big success. That done Andy is moving onto new things.
Not satisfied with shaking up the food industry—he’s now turning his attention to something else - not entirely different but still A Bit Weird. His latest venture, A Bit Weird, takes a bold look at the bizarre contradictions in how we treat animals. From gassing pigs while cuddling dogs to culling male chicks by the billions, Andy’s mission is to make us rethink what we consider normal.
It’s a difficult topic to approach but Andy thinks he knows the best way of doin it.
Listen now to find out how and why.
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