Branding cultivated meat - Siena Dexter and Lauren Tracht

Alex talks to two branding experts to get the insights on how industry should be selling cultivated meat to the public. Will they need to be tricked into eating it?

This is a must hear for anyone interested in the future of the industry - who will eat it and why they will want to eat it?

Available to watch on youtube https://www.youtube.com/@FutureofFoods

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